Over the past five to ten years, freelance professionals, business entrepreneurs, consultants, artists, and innovative thinkers have posted information about themselves on social media sites designed to provide global exposure. Joining is free, pages can be customized to reflect the individual’s personality, and everyone who is anyone or wants to be someone can add their page to countless other pages. It is a common procedure and a way to stand out at the same time.
Many sites were originally designed to get professionals and like-minded people networking online. The opportunity to brainstorm, problem-solve, and collaborate with someone across the country or across the globe quickly and free of charge is appealing to many people. Whether you are considering operating an E-commerce website, want to solve environmental issues, or want to ask other parents about politically correct lullabies, it can all be done on social media.
Introducing the Masses to Individuals
This individual aspect of learning about people who may work for large companies, agencies, or independently takes the mystery out of who does the work and what they offer. A consulting agency, such as Cane Bay Partners, offers services to businesses in the financial industry to create better performance. Breaking down some of the teams involved and disclosing who does what adds transparency and builds confidence in abilities. Knowing that David Johnson Cane Bay Partners specializes in marketing, IT, and risk management, for example, may place a business owner at ease about hiring the agency for consulting.
Where to Find Relevant Information
LinkedIn is a popular social media page for freelancers and professionals, and other sites also provide great exposure. To get an idea of what people are thinking and what they value, sites like Blogspot, Twitter, and Facebook are excellent because people tend to present opinions, perspectives, and issues that mean something to them. Pinterest, Instagram, and YouTube pages tend to be lighter fare and often provide insights into personalities. New sites are being introduced regularly, so place a company or individual into a search engine to find the latest posts on the latest sites. Discover the strength of a company by learning about the education, experiences, and specialties of key employees.